Privacy policy
PRIVACY POLICY
TINTA LATINA (“TINTA LATINA,” “we,” “us,” or “our”) respects the privacy rights of visitors and customers of our website and recognizes the importance of protecting personal information.
This Privacy Policy explains how TINTA LATINA collects, uses, discloses, stores, and protects information when you visit or use our website, place an order, communicate with us, subscribe to our communications, or otherwise interact with our services.
By using our website or providing personal information to us, you acknowledge that you have read this Privacy Policy. Where applicable law requires your consent for particular types of processing, we will request that consent through the appropriate mechanism.
This Privacy Policy applies to information collected through our website and related online services. It does not necessarily apply to information collected through third-party websites, applications, social-media platforms, or services that we do not control.
1. INFORMATION WE COLLECT
We may collect information that you provide directly to us, information collected automatically when you use our website, and information received from third-party services or business partners.
Information you provide
Depending on how you interact with TINTA LATINA, we may collect:
Name
Email address
Telephone number
Billing address
Shipping address
Account information
Date of birth, where required for age verification
Information you provide when contacting us
Information submitted through forms, surveys, promotions, contests, or other interactive features
Order and transaction information
Product preferences and other information you voluntarily provide
Transaction information
When you purchase products from TINTA LATINA, we collect information necessary to process and fulfill your order, including your name, email address, telephone number, shipping information, billing information, products purchased, order value, and related transaction information.
Payment transactions may be processed by third-party payment processors and payment platforms. TINTA LATINA does not intend to store complete payment-card information on its own systems. Payment information may be processed directly by our payment providers in accordance with their own privacy policies and security practices.
Automatically collected information
When you visit our website, we may automatically collect certain technical and usage information, including:
IP address
Browser type and version
Device type
Operating system
General geographic or location information
Referring website
Pages viewed
Products viewed
Links clicked
Time spent on pages
Website interaction information
Traffic and usage information
Cookie identifiers and similar technologies
Advertising identifiers, where applicable
Information about purchases, cart activity, and other website events
We may combine information collected automatically with information that you provide to us.
2. COOKIES AND SIMILAR TECHNOLOGIES
TINTA LATINA uses cookies, pixels, tags, scripts, SDKs, and similar technologies to operate and improve our website, understand customer behavior, measure advertising effectiveness, personalize experiences, and support marketing activities.
These technologies may be provided by TINTA LATINA, Shopify, or third-party service providers.
Cookies and similar technologies may be used for:
Essential website functionality
Security and fraud prevention
Analytics and measurement
Understanding website traffic and customer behavior
Advertising measurement
Retargeting and remarketing
Creating or maintaining advertising audiences
Improving advertising performance
Personalizing website or marketing experiences
Where required by applicable law, non-essential cookies and tracking technologies will only be used after obtaining the required consent.
You may be able to control cookies through your browser settings and, where available, through our cookie-consent or privacy-preference tools.
3. SHOPIFY
Our online store is operated using Shopify. Shopify may process information about visitors and customers in connection with providing its ecommerce, hosting, payment, analytics, security, and related services.
Shopify may process information such as contact information, device information, IP addresses, cookie identifiers, products viewed or purchased, and order information in accordance with its own privacy policies and applicable agreements.
For additional information about how Shopify processes personal information, please review Shopify's applicable privacy policies.
4. ADVERTISING, ANALYTICS, AND MARKETING TECHNOLOGIES
TINTA LATINA may use third-party advertising, analytics, measurement, and marketing technologies to understand how visitors interact with our website, measure advertising campaigns, improve advertising performance, create audiences, and communicate with customers.
Depending on the services we use, these technologies may include:
Meta Pixel and Meta Conversions API
TikTok Pixel and TikTok Events API
Google Analytics and Google advertising technologies
Shopify Pixels and related Shopify technologies
Klaviyo and other email or marketing platforms
Advertising-management and analytics platforms
Other similar advertising, analytics, or marketing technologies
These technologies may collect or receive information about website activity, including page views, product views, add-to-cart events, checkout activity, purchases, and other conversion events.
The information may be used to measure the effectiveness of advertising campaigns, attribute conversions to advertising campaigns, create or maintain audiences, deliver relevant advertising, and optimize advertising campaigns.
Where applicable, identifiers such as email addresses or telephone numbers may be transformed into encrypted or hashed formats before being transmitted to advertising platforms, depending on the technology and configuration used.
TINTA LATINA does not intentionally provide advertising platforms with sensitive personal information unless specifically permitted by applicable law and the relevant platform's terms.
5. META ADVERTISING
We may use Meta technologies, including Meta Pixel and/or Conversions API, to measure advertising performance, understand website activity, create audiences, and improve advertising campaigns on Meta platforms such as Facebook and Instagram.
These technologies may receive information about actions taken on our website, such as pages viewed, products viewed, additions to cart, checkout activity, purchases, and other conversion events.
Where applicable, Meta may use this information to provide measurement, advertising, audience, and optimization services in accordance with its own policies.
You may have certain choices regarding personalized advertising and the use of your information through Meta's available privacy and advertising controls.
6. TIKTOK ADVERTISING
We may use TikTok Pixel and/or TikTok Events API to measure advertising performance, optimize advertising campaigns, create or maintain advertising audiences, and understand actions taken on our website following interactions with TikTok advertising.
Depending on the configuration of our TikTok integration, information such as website events, purchase events, device information, advertising identifiers, and certain hashed identifiers may be transmitted to TikTok.
We may configure our TikTok data connections to share only the events and information reasonably necessary for our advertising and measurement purposes.
Where required by applicable law, we will obtain the necessary consent before collecting or transmitting information through non-essential advertising technologies.
7. ADVERTISING AND ANALYTICS SERVICE PROVIDERS
We may use third-party providers that help us analyze advertising performance, manage advertising campaigns, monitor marketing activity, generate reports, or optimize advertising.
These providers may receive access to advertising-account information, campaign information, performance metrics, and other information necessary to provide their services.
For example, we may use advertising-management or analytics services that connect to our Meta, TikTok, Google, Shopify, or other advertising accounts.
These providers are expected to process information only for purposes permitted by their agreements with TINTA LATINA and applicable law.
We seek to limit the information made available to third-party providers to information reasonably necessary for the services they provide.
8. EMAIL MARKETING AND COMMUNICATIONS
If you subscribe to our email marketing or otherwise provide your contact information for marketing purposes, we may use your information to send:
Product announcements
New collection information
Promotions and special offers
Events
Personalized marketing communications
Other information that may be relevant to your interests
We may use third-party email marketing providers to deliver these communications and measure engagement, including email opens, clicks, purchases, and other interactions where permitted.
You may unsubscribe from marketing communications at any time by using the unsubscribe link included in our emails or by contacting us.
9. HOW WE USE PERSONAL INFORMATION
We may use personal information for the following purposes:
Processing and fulfilling orders
Processing payments
Shipping and delivering products
Managing customer accounts
Providing customer service
Responding to inquiries
Communicating about orders and transactions
Preventing fraud and protecting the security of our website
Maintaining and improving our website
Understanding customer behavior and preferences
Conducting analytics and measurement
Measuring advertising effectiveness
Creating and managing advertising audiences
Delivering and improving advertising
Sending marketing communications where permitted
Conducting internal marketing and demographic analysis
Improving products, services, collections, and customer experiences
Complying with applicable legal and regulatory requirements
Enforcing our agreements and protecting our legal rights
10. HOW WE SHARE PERSONAL INFORMATION
We may disclose personal information to third parties when reasonably necessary for the purposes described in this Privacy Policy.
These parties may include:
Service providers
We may share information with companies that provide services on our behalf, including:
Ecommerce and hosting providers
Payment processors
Shipping and fulfillment providers
Marketing and advertising providers
Analytics providers
Email service providers
Advertising-management platforms
Information-technology providers
Fraud-prevention providers
Customer-service providers
Professional advisers, including legal, accounting, and auditing providers
These service providers are expected to process personal information only as necessary to provide their services to us or as otherwise permitted by applicable law.
Advertising and analytics providers
We may share information with advertising and analytics platforms to measure advertising performance, create audiences, provide advertising, understand customer behavior, and optimize marketing campaigns.
Depending on the technology and applicable law, this may constitute “sharing,” “sale,” “targeted advertising,” or a similar activity under certain privacy laws.
Where applicable, we provide mechanisms through which individuals can exercise rights relating to these activities.
Legal and security purposes
We may disclose information where reasonably necessary to:
Comply with a legal or regulatory obligation
Respond to lawful requests from public authorities
Prevent fraud or abuse
Protect the security of our website and systems
Enforce our Terms and Conditions
Protect the rights, property, safety, or security of TINTA LATINA, our customers, employees, service providers, or others
Establish, exercise, or defend legal claims
11. DATA RETENTION
We retain personal information for as long as reasonably necessary to provide our services, complete transactions, maintain appropriate business and financial records, resolve disputes, enforce agreements, comply with legal obligations, and otherwise fulfill the purposes described in this Privacy Policy.
Retention periods may vary depending on the type of information and the purpose for which it was collected.
12. DATA SECURITY
We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
13. INTERNATIONAL DATA TRANSFERS
TINTA LATINA may use service providers and business partners located in countries other than the country where you reside.
As a result, personal information may be processed or stored in jurisdictions with different privacy laws from those in your jurisdiction.
Where required by applicable law, we will use appropriate safeguards for international transfers of personal information.
14. YOUR PRIVACY RIGHTS
Depending on where you live and applicable law, you may have certain rights concerning your personal information, which may include:
The right to know what personal information we collect and how it is used
The right to request access to personal information
The right to request correction of inaccurate information
The right to request deletion of personal information
The right to request restriction of certain processing
The right to object to certain processing
The right to withdraw consent where processing is based on consent
The right to opt out of certain targeted advertising or sharing of personal information
The right to opt out of certain marketing communications
The right to appeal certain privacy decisions, where applicable
The availability and scope of these rights depend on applicable law and your location.
To exercise applicable rights, contact us using the information provided below.
15. DATA SHARING AND TARGETED ADVERTISING OPT-OUT
Where required by applicable law, TINTA LATINA provides mechanisms for customers to opt out of certain forms of data sharing, targeted advertising, or similar activities.
You may also be able to control certain advertising and tracking technologies through our website's privacy settings, cookie controls, browser settings, or controls provided by advertising platforms.
Where supported, TINTA LATINA may recognize legally recognized browser-based privacy signals such as Global Privacy Control (GPC).
16. CHILDREN
Our website is not intended for children who are not legally permitted to purchase our products.
We do not knowingly collect personal information from children in circumstances where such collection is prohibited by applicable law.
If you believe that a child has provided personal information to us in violation of applicable law, please contact us so that we can review and take appropriate action.
17. THIRD-PARTY WEBSITES
Our website may contain links to websites, applications, social-media platforms, or other services operated by third parties.
These third parties may collect and use information independently from TINTA LATINA.
TINTA LATINA does not control the privacy practices of third-party websites or services, and this Privacy Policy does not apply to their independent practices.
We encourage you to review the privacy policies and terms of the third-party services you use.
18. YOUR MARKETING PREFERENCES
You may unsubscribe from marketing emails at any time by clicking the unsubscribe link contained in our communications.
You may also contact us to request that your information be removed from our marketing database, subject to applicable legal and business-record retention requirements.
19. DELETION REQUESTS
If you wish to request deletion of personal information held by TINTA LATINA, you may contact us at:
COMERCIAL@TINTALATINATL.COM
We will review and process requests in accordance with applicable law.
Certain information may need to be retained where required by law, necessary to complete transactions, prevent fraud, resolve disputes, enforce agreements, or protect our legal rights.
20. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements, or third-party services.
When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.
We encourage you to review this Privacy Policy periodically.
21. CONTACT US
If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact us at:
TINTA LATINA
Email: info@tintalatinatl.com
By using our website, you acknowledge the practices described in this Privacy Policy, subject to any consent requirements or rights provided by applicable law.